There’s probably no hotter trend in the foodservice industry today than local food trucks. Food trucks ply their wares in communities both big and small, although larger cities tend to have a wider variety of food trucks. At these traveling restaurants, workers can take a mid-day break from their labors at lunchtime, or at specific coffee break times, to enjoy some fresh, piping hot foods made right on the spot, as well as a tasty beverage.
It’s no wonder that food trucks are so eagerly anticipated in some places each day, so much so that long lines of loyal customers queue up whenever they appear with customers anxious to sample the selection of the day. It’s a well-known fact that marketing and advertising campaigns–at least the successful ones–are often geared toward taking advantage of the latest hot trends, because that’s what consumers are paying attention to, and that’s where they’re spending their money.
As a business owner, you can take advantage of this trend by purchasing promotional items geared toward food trucks and gain high visibility for your company by association with something everyone wants to be a part of.
Promoting Food Trucks Generates Business
If you happen to be the owner of a food truck, you may find yourself in competition with several others in your area, and that means you may have to do something special to secure the kind of market share you want. Obviously, serving great food and beverages will be the number one priority on your list, but if you’re already doing that, there are a few other things in the way of promotional giveaways that you can do to gain visibility for your food truck.
As soon as some of your regular customers start flashing these around town, you’ll be getting some free advertising, and maybe some converts from rival food trucks as well. Here are some ideas that you might want to try to promote your food truck, and keep your business growing.
Sidewalk Poster Board
OK, so this isn’t a promotion that you’ll be giving away. But it’s still a great idea to prepare a large, folding poster board that can be spread open and stand up on the sidewalk or parking lot nearby to announce your food truck’s presence. You can list the unique sandwiches, snacks, and beverages you have with you for the day, and provide a cheery message to your clientele at the same time.
In no time at all, you’ll have customers who are looking out the window each day to see your poster board set up outside, so they can come running out of the building to get in line. This will be a great way to emphasize any particular foods you’d like your customers to sample that day, and it’ll give them an advance idea about whether it’s something they want that day.
Promotional Vehicle Stickers
Passing out vehicle stickers to all your customers is an excellent way to get your message disseminated far beyond the service boundaries of your route each day. You’ll be amazed at the reach you can have when you provide free stickers to your patrons. They might show up on the other end of town, they might be seen outside local stores and businesses, and they might even get driven over to your competition’s food truck.
Wherever they end up, they could be carrying your company name, logo, Twitter address, or whatever business message you included on them. Especially if your food truck is in startup mode, this is one of the best ways to get increased visibility around town in a very brief period.
Some people even make a hobby of collecting these stickers and posting them on their cars, but even those who just post one sticker on their bumper will be very helpful to your business. Every car or vehicle that pulls up behind a car carrying your promotional label will be looking at your company name–and if it’s a long stop light, they’ll have the chance to stare at it for quite a while.
Keychain Bottle Openers
There are probably very few people who go to work and don’t have a keychain with them because everyone needs to carry car keys, house keys, and several other keys as well. Since the keychain is an indispensable part of everyone’s life, you can use that fact to promote your food truck business, by having keychain bottle openers made up and distributed to patrons.
Bottle openers are still heavily used today, since not every kind of bottle has a ‘twist-off’ top, and some people don’t use the twist-offs even when they are provided. By offering a free keychain bottle opener to all your customers, you can guarantee that at least some percentage of all these patrons will affix the bottle opener to their keychain and that it will become a regular part of their daily routines.
You’ll find that giving away some free items to promote your food truck will bring huge dividends in the long run. When your business name and logo start getting circulated all over town, along with your promotional food truck items, you might begin to see that those lunchtime queues are getting a little longer.